Denim's Things #40 Guess Ruler of The Jeans World

Fashion | Denim's Things |#40 Guess Brand Appreciation

GUESS began his journey in 1981 as a small California jeans. Now, GUESS, Inc. has become a lifestyle brand worldwide trade. While jeans product still remain to be the foundation of the company's history and success, GUESS explore his designs, markets and distributes full collections of clothing for women and men in the United States and Canada.

The Guess Company has granted licenses for the manufacture and distribution of many of the product categories, including children's and baby clothing, watches, shoes, belts, perfume, jewelry, swimwear, handbags, small leather goods, sunglasses, clothing apparel so and the skin. GUESS has license and has many distributors in Europe, South America, Asia, Africa and the Middle East.

The Guess founders and majority owners, Maurice and Paul, who grew up in the south of France, a region that cultivated a passionate vision of the essence of French design and style. Combining his love for America with Western European sensibility they created GUESS, Inc.

In the 80s, designer jeans have a little clue. People feel that dated denim and jeans are not considered fashionable. The Marciano brothers would change that perception forever. Her designs were timeless, sensuous, strong and elegant. The Guess new approach and set the standard for the future of denim.

Initially, retailers see  GUESS with skepticism. The buyers are not interested in the jeans, but his impeccable instincts and perseverance to win. Their 3-zip Marilyn Jean sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two dozen pairs of 3-zip Marilyn Jean as an aid to the Marciano brothers. Within a few hours, the supply runs out. The Guess label was born and became one of the world's most recognized and influential.

GUESS quickly infiltrated popular culture and became an icon of the generation. GUESS creating innovative advertising campaigns with sexy, sensual models previously unknown in the industry, and turn it into a star of the night. Models such as Claudia Schiffer, Carre Otis, Eva Herzigova, Laetitia Casta, Carla Bruni, and Naomi Campbell started her career in the original GUESS .

Led by Paul Marciano eyes and then shot by unknown photographers such as Wayne Maser, Ellen Von Unwerth, and Neil Kirk, the GUESS brand was brought to life from desert in the western United States to the beaches of Rio and the streets of Paris.

With striking images and fresh, new, the brand has gained momentum and nationwide recognition. In the 80s, GUESS products has expanded beyond men's and women's jeans, as Baby Guess, Guess Watches, GUESS Footwear, GUESS Glasses and Guess Perfume was created. The 90s saw rapid international expansion, bringing the GUESS American tradition in Europe, Asia, South America, Africa, Australia and the Middle East. The second decade of GUESS brought the introduction of GUESS Collection Handbags, Active wear, jewelry, swimwear, interior, leather belts, neck, and men's classics.

In the 90s, GUESS became a public company and launched its first site GUESS.com. Before the new millennium, it has become e GUESS.com e-commerce site, and guess what? family continued to grow with the launch of Guess Online GUESS.com, departure in 2001. GUESS continue to oppose the company's own high standards strive to remain a major force in the 21st century.